Pick toThe graduation design theme is green • house - illustration the application in the hotel image communication， is for my upcoming selected topic contents of the green hotel business image communication solutions， works design to finish the hotel color image design and used for the initial image communication hotel， including paper presswork design， poster， free stamps， postcards， stickers， this series launched in the hotel operation will be designed for hotel set up early "home" brand image， attract consumers， open The first part， market research Green light for clear positioning， hotel， I understand a consumption market through network questionnaire on hotel were investigated consumer groups， and the same type hotel made an on-the-spot investigation in the types， found the guests were mostly city hotel cultural level higher， the pursuit of freedom and harmonious life with strong aesthetic demand， the image of the youth hotel mainly for network transmission mode of transmission costs and lower paper print and extend the Research results provide the design for this topic The second part， the literature research Green light for clear image of hotel design concept and communication strategy and understanding of consumer psychology， hotel for me the psychology and advertising literature research with consumer psychology， focus on books retrieval and network retrieval way research and found that although the various consumer character， consumer psychology is different， but the emotional exist on this topic for the general， the concept of "home" provides a theoretical The third part， the design practice Green light for spreading brand image， I planned hotel has a set of hotel， and spread scheme design process of records and Complete works include a set of combination posters， a set of five series of free stamps， postcards and five sets of back glue The fourth part， design self-evaluation Through the research of market and to consumer psychology research， my design done and market， consumer This design， I learned how to ably illustration on commercial space， improve the MRT to enterprise image communication I "Green • home" design concept to cater to the current rapid development of the economic society， people are longing for freedom harmonious life emotional Key word: illustration; Image communication; The hotel; home
