Sun-moon symbol of American culture in China is almost McDonald's is In flourishing sections， McDonald's restaurants can be seen everywhere， advertising signs， McDonald's， the formation and development of brand advertising and communication are Paper tries to from McDonald's forms of advertising (including the signboard symbols， outdoor advertising， television advertisement， )， and advertising， content， connotation， analyzes McDonald's in China for its brand advertising， shaping and maintenance， Analysis of consumers and brand Finally the building-up of brand advertising and media's offensive， we can get what inspired and
