Through analysis of the Internet marketing development process, the network marketing situation, network marketing ways summarizes the advantages and disadvantages of the network marketing, the relationship with the traditional marketing, and how their and the traditional marketing together better help enterprise And through the analysis found now the Internet marketing major, and some existing problems about And finally summarizes and analyzes the content through future before the development trend of Internet marketing and development direction and This article through the perfect life intelligent household brand promotion project of network marketing as a starting point, the use of a questionnaire survey, second-hand material, depth interview method have firsthand data And on this basis for more in-depth longitudinal thinking and analysis of Internet marketing, aiming to make an analysis of the problems, help macroscopic enterprise or individual to better understand the network