My topic for the design of multi-function mobile phone design， mobile phones as fashion， cutting-edge industries and gradually as a status symbol， so its style will not be able to stay in the functional Today， more and more consumers are using personal cell phones can self- Nokia launched mobile phones in color， as a result of the unique choice of a variety of colors and fashion modeling， a listing immediately welcomed by young Communication with the rapid development of information technology， domestic brands and international brands of similar configuration and function on the basis of the appearance of mobile phones has become a major consumer purchase， therefore， shape the design of mobile phones in more and more That is why I chose the design of the My idea of fashion design， personalized， humanized， and in a multi-function mobile phones to achieve harmony， so that holders feel that an alternative style， so that holders because he has a more eye- With the gradual in-depth communication technology and rich in the current configuration of mobile phone products and functions becoming more similar， but different levels of consumer differentiation is more and more obvious that the multi-level needs have become stronger， the shape of the cell phone models increasingly Consumers become the main factor in the It can be said that as mobile phone design industry for the most violent aspect of design has long been a foreign phone companies access to high value-added of the important Other than the most successful consumer touch-type cases is the rapid growth of China-made mobile 2004 China-made mobile phones has exceeded 55% market share， to the fundamental consensus that China-made mobile phones have been able to sing songs， mainly due to the appearance of mobile phone Due to lack of core technology chip， made phone calls in the quality of the hardware， such as the quality of performance there is obviously A few years ago， China-made mobile phones to account for more than half of the almost While foreign demand for mobile phone users with Chinese consumers there is a big difference， but foreign manufacturers in China are copying foreign phone model， so that the changing shape and dazzling colors of Chinese mobile phone market， crowding out the consumption of the China-made mobile phones had been brilliant in 2004， was at the peak of the market share reached 67%， accounted for more than Banbi However， this is not the reason the success of the domestic mobile phone strategy， but only through a price war， war， and other channels of the methods and tactics to achieve the short-term Foreign mobile phone brands and we are fighting a protracted war， is the China-made mobile phones has come up with the speed of 100 meters sprint， an impulse for the game， but it left serious after-effects: the poor quality of products (Fan Xiushuai 20%)， after-sales service can not keep up; consumers have been Deeply hurt and consumers through the cold heart of the entire domestic mobile phone market， from the second half of 2005， it entered a "cold winter" As has been panda cell phone， cell phone Kejian， Capitel， South Hi-Tech， DBTEL Such as the one in the running after falling one after another， and most of the other cell phone makers are still panting hard to make ends The article reported that there are some second-line phone brand， has been Qiruoyousi， can not hold much Now， the state-owned companies such as Amoi， TCL， Lenovo， and so has been unable to account for the number of Now the domestic mobile phone is already fully entered the stage of imitation， there is little awareness of independent innovation， blindly imitate the well-known foreign manufacturers Selling mobile China-made mobile phones in poor situation， the multinational Nokia is singing Nokia announced that the year 2007 in the Chinese market sales reached a record of 6，400，000，000 euros， an increase of nearly 20% of the volume of 70，700，000 also set a new high of T Summing up the success or failure of the decision continued ability to innovate in the performance of today are becoming more similar cases， the continuous innovation of mobile phone design has increasingly become a major factor in consumer purchase， the China-made mobile phones to really pause to study Nokia， Samsung， iPhone， such as mobile phones The brand's At present， there are 100 mobile phone manufacturers， which first and foremost task is to strengthen the integration of acquisitions， emerged in several of the more powerful mobile phone maker， on this basis in appearance to create their own personality in the technological innovation to build on their core competitiveness For example， Nokia， Samsung， In addition to the mobile phone giant in the software systems to enhance ease of use and intelligence in order to usher in the spring of China-made mobile
