Abstract of the network economy has been the rise of the modern enterprise development， production， all aspects of operating and managing a significant More importantly， Under the background of economic globalization network for further economic development it is possible to change the basic business model of a modern In the industrial era has become a classic shaken the strategic thinking and effective management Faced with this situation of modern enterprises， we must first realize that information technology and E-commerce has been pressing to make up the front of the Secondly， the modern enterprise deal with the network economy， it is necessary to seize the opportunity and actively participate in the reliably at the same time guard against risks and avoid The main elements are as follows : Chapter 1 Introduction， mainly on the development of the Internet economy and the status quo and the author's research methods and II， the meaning and characteristics of network Chapter III analysis of the current network of modern enterprise management and economic IV， combining features of the network economy， network economy era of the challenges facing the modern enterprise Chapter V， China's enterprises adapt to the development of a network economy Writing the main purpose of the network is to understand the current economic development in China is facing both opportunities and and the understanding of the characteristics of the times through the network economy， Chinese enterprises to adapt to the development of a network economy to find Key words : modern enterprise networks economic opportunities and challenges China
In cybereconomy era developing at full speed， information technology and computer network technology develop rapidly， B2B e-commerce arises at the historic It has brought higher productivity， lower operating cost， more high-quality service and more commercial opportunities to B2B e-commerce mode whether one because of Internet， regard enterprise as transaction subject， regard paying the means by mails and settling account in the bank as， the commercial mode taking enterprise's data as backing is a mainstream of development of e-commerce， have enormous development Our country most representative B2B e-commerce website is Alibaba， intelligent and clever， the gold and silver island and network of buying and This text has narrated the current situation of the development of domestic B2B e-commerce website at first， then carry on the simple introduction to website and the business mode of representative among them， and then compare and analyse its mode of business， summarize common point and difference， one's own characteristic places and reasons that can coexist while comparing from analyzing on behalf of Finally， summarize， support oneself and innovate only， domestic B2B e-commerce website develop long-
After having experienced the personal computing time， the Internet time and the infinite interconnection time (network economical time) the modern informationization marketing already developed into had consummates the research frame and the model Present's marketing has become subdivides the market characteristic take the data and the straight duplicate marketing as the foundation emphasis the But the blog took a strong trend the information sharing and the exchange tool has leapt forward the marketing person's More and more companies or the enterprise use the blog this kind of network interactive platform， issues and renews the enterprise or company's related survey and the information by the blog marketing's way， and cuts in the close attention and the prompt reply platform the customer regarding enterprise's related question as well as the consultation， serves the propaganda purpose the marketing In this paper， the author will attempt from the blog marketing feedback mechanism to explore between the blog advocating peace customer the communication reciprocity， and seeks for the innovation spot from nowadays's feedback pattern， will explore the new management information system take the data bank administration pattern as the basic point to achieve the optimized feedback pattern to enhance the marketing effect the
