The abstract Tianjin time ten thousand splendor advertisement limited company, when soon the be established anniversary, while explores and consummates own, discovered must spread the wings in the multitudinous native place advertisement company to hover, needs to set up the company to unify, the unique image, establishes own brand, then and the time, the creation is hand in hand The Tianjin time ten thousand splendor advertisement company's VI design, has completed the system in the visual recognition which own are in sole possession 设计的原则是以人为本,站在公司的角度和高度,量身定做了一套崭新完整的视觉形象。设计的宗旨是满足公司领导的要求为前提,体现和谐、融合、 简洁、大方的风格与氛围,体现出了广告公司的性质、理念、文化,表现出公司的专业实力与诚信服务,整合出一套与众不同的时代万辉广告公司视觉形象设计。以次有利于公司的形象的识别,有利于公司的宣传,有利于公司的长远发展。 [关键词] 广告公司; VI设计; 以人为本;