On cross-cultural communication in international advertising creative strategy The trend of economic globalization， multinational and national brands to promote the revitalization of national advertising into the global， cross-cultural communication as a force irresistible This paper discusses the international field of cross-cultural advertising communication， that is， advertising information from one country to another Foreign ads are blended through the characteristics of the development and the development of the situation， trying to past success and failure in many cases to start， through different countries and regions in a wide range of differences in cultural analysis， in order to cross-cultural communication theories based on a large number of domestic and international advertising intercultural communication a detailed analysis of many Combined with the fact that the method of theoretical derivation， starting from the factors summarized the international cross-cultural advertising communication are the major obstacles and try to draw to find a more comprehensive By comparing a large number of foreign literature， and reading obtained， the main obstacle to cross-cultural communication between different peoples because of customs and regional culture of In order to effectively deal with the problems in cross-cultural communication， advertising creative can be systematically trained personnel， such as for the importing country's cultural training and language translation to reduce the spread of advertising in the cross-cultural 关键词 Creation of international advertising strategies of intercultural 回答完毕，望采纳。
In the light of international advertising strategies for transcultural communication of creationEconomic globalization tide of multinational enterprises and the revitalization of all national brand advertising and integrated into the global transcultural communication shall be a force of the This paper mainly describes the international areas of cross-cultural advertising communication， namely the advertising message from one country to another country to Through understanding the features of the development of Chinese advertising now and development situation， trying to escape from the many cases of success and failure， according to the different countries and regions in the cultural differences in the aspects of analysis， transcultural communication of relevant theoretical basis， for large domestic and international advertising for transcultural communication of many cases were Using the method of combining theoretical derivation facts from the influencing factors， and summarized the international cross-cultural advertising communication obstacles， and tries to find more comprehensive inductive Through the comparison and extensive reading of foreign literature， the main obstacle to cross-cultural communication between different ethnic groups is due to the customs and regional cultural And effective response to problems in cross-cultural communication， advertising creative personnel can undertake systematic training， such as in the culture and language training accorded to reduce advertising translation in cross-cultural communication in the unfavorable Keywords international advertising creative strategies for transcultural communication
Discusses in shallowly the international advertisement the Trans-Culture dissemination creation strategy In the economical globalization tidal current the transnational enterprise and the national brand promotion impetus various countries advertisement integrates the whole world， carries on the Trans-Culture to disseminate the tendency which into one strength cannot keep This article main elaboration international domain Trans-Culture advertisement dissemination， namely advertizing info from a country to another country's Through the understanding nowadays the Chinese and foreign advertisement development characteristic as well as the development situation， attempted from formerly many successes and defeat case obtaining， through to different country and area in culture various different analysis， take the Trans-Culture dissemination correlation theories as a foundation， carried on the multianalysis to massive domestic and international advertisement Trans-Culture dissemination many Uses the fact union theory inferential reasoning the method， embarks from the influence factor， summarizes the international Trans-Culture advertisement dissemination existence the chief obstacle， and attempts to induce seeks to the more comprehensive Obtains through the contrast and the reading massive Chinese and foreign literature， the Trans-Culture dissemination chief obstacle is because manners and customs and the region culture between the different nationality's difference But wants to be supposed effectively to in the Trans-Culture dissemination question， the advertisement to create the personnel to be possible to carry on systematized training， for instance and so on reduces the advertisement in Trans-Culture dissemination disadvantage factor in view of input country's cultural training and the language Key word international advertisement Trans-Culture dissemination creation strategy
