With the development of China's economy， all kinds of foreign-invested enterprises have been aimed at the Chinese Including a south Korean enterprise also is worth our special attention， it is South Korea， new world leader in circulation of easy to Easy to buy what is a what kind of business? It's in the development of the situation and future prospects? The article introduces new world easy to buy into China market process， and analyzes its business strategy， allowing readers to a further understanding of Korea circulation bound leading enterprises， and easy to buy new concerns about its development in C This paper is divided into four parts， the first part introduces easy to buy the establishment， development and operations in South Korea， The second part by south Korean domestic reasons and China market cause two parts to analyze easy to buy into Chinese market; why do you choose The third part introduces easy to buy at present in China's development situation， with Shanghai， tianjin market for the Lord; The final part of analysis easy buy business strategy， forecasts its future development
